Strategic Market Entry for AL BAYROUTY in the U.S. Ethnic Food Sector
Unlocking Opportunities for Jordanian Food Products in the U.S.
With rising demand for authentic ethnic food in the U.S., AL BAYROUTY sought to expand its Jordanian food products into key American markets. To support this expansion, TASDEER conducted a market feasibility study, identifying opportunities, assessing competition, and ensuring regulatory compliance to facilitate a smooth market entry.
This research provided AL BAYROUTY with actionable insights and a roadmap for successful expansion, targeting regions with high consumer demand for Middle Eastern cuisine.
Key Market Research & Findings
🔹 Target Market Identification
✅ Identified key U.S. regions with strong demand for ethnic food.
✅ Outlined consumer preferences, distribution channels, and retail opportunities.
🔹 Competitive Landscape & Industry Insights
✅ Conducted a competitive analysis, highlighting market gaps and differentiation opportunities.
✅ Assessed the growth potential of Jordanian food products within the broader U.S. ethnic food sector.
🔹 Regulatory & Compliance Strategy
✅ Provided detailed guidance on FDA food import regulations and U.S. customs compliance.
✅ Ensured product formulations and packaging met U.S. food labeling and safety standards.
🔹 Market Entry & Sales Strategy
✅ Recommended a dual sales approach via direct-to-consumer e-commerce and partnerships with U.S. importers.
✅ Highlighted significant market potential for hummus, falafel mix, and zaatar, aligning with consumer demand trends.
Key Results & Impact
✅ Developed a strategic roadmap for AL BAYROUTY’s entry into the U.S. market.
✅ Positioned the brand for expansion in high-demand ethnic food regions.
✅ Enabled regulatory compliance for seamless product import and distribution.
✅ Identified strong sales potential for key Middle Eastern food products.
Paving the Way for Middle Eastern Cuisine in the U.S.
By combining deep market research with regulatory expertise and strategic planning, TASDEER provided AL BAYROUTY with a clear and actionable path for U.S. market expansion.
🚀 As demand for ethnic foods continues to grow, TASDEER remains committed to supporting Jordanian food brands in reaching international consumers.
